When you’re trying to advertise your products or services to new and returning customers online, it’s important to have digital marketing strategies in place. However, digital marketing strategies come in many different forms, and it can be hard to know which one to use when.
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Below are the major digital marketing strategies that can take your business to the next level.
DIGITAL MARKETING STRATEGIES
Search Engine Optimization
This process optimizes your website’s content so that it gets found by search engines. SEO is one of the main types of digital marketing strategies. For example, if you’re a contractor specializing in roofing services, you might use SEO to optimize your website’s content for roofing contractors near me. You could also create an infographic about home improvement tips and share it on relevant social media channels. Or, you could hire someone to design an ad for Google AdWords that appears when people search for roofing companies near me.
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All of these digital marketing strategies are focused on getting customers through online searches. They’re effective because they can target specific geographic areas and demographic groups—the ideal audience for your business.
Social Media Marketing
As humans, we love to connect and share. This can be seen on social media platforms, which have hundreds of millions of users all over the world. As a marketer, you must understand that your target audience uses these platforms daily and if you want to reach them effectively, then you need to understand how to connect with them on these sites.
One way is by creating a Facebook page for your business. Start there. It’s free! You will also need to create accounts on Twitter, Instagram, LinkedIn, and YouTube. These are also free! From there, you will learn what types of content work best on each platform so that when people visit your pages they see relevant information about your company.
Pay-per-click, or PPC, is a digital marketing strategy that costs businesses money every time someone clicks on their ads. The money comes from a third party, such as Google. While pay-per-click is good for generating awareness and traffic, it’s not so great for ROI because you don’t know how many people convert.
As a result, PPC isn’t typically used for marketing products; instead, it’s used mostly for branding. If your business has a large budget to work with, PPC can be an effective way to grow your brand in specific markets. But if you have limited funds to spend on digital marketing strategies, consider other options like SEO and social media advertising first. You might find that these methods are more cost-effective than PPC.
Even though businesses are always trying to figure out what works best for their business, there are three main types of digital marketing: content marketing, search engine optimization (SEO), and social media marketing. Each strategy has its benefits, but businesses should never ignore SEO or social media. Instead, use these as tools in your arsenal; you’ll be glad you did!